The power of sex grabs our attention. Marketers understand this and use it to sell us everything from cars and burgers, to shoes and toothpaste. And denying this power only sets us up to be taken advantage of.
It’s hard to resist a flash of skin or a promise to boost our sex appeal.
And while it’s tempting to dismiss the tasteless marketing ploys that prey on this, they do reveal something about our relationship with sex.
Advertisers and pornography simply exploit our created design and God-given desires.
We are created as sexual beings with a hunger to experience true depth and meaning in our sexuality.
But rather than satisfying our deep soul cravings, media and porn often hook us with images of little quality or substance – junk food.
All the same, this exploitation only has the power to influence by appealing to something true within us.
Sex sells because sex matters.
When we downplay the importance of sex, we don’t take the time to develop our sexual selves. This leaves our souls hungry for meaning and more likely to consume whatever junk food comes our way.
Sex matters, but unlike the obsession found in media, we often need more quality rather than quantity.
And this can start by simply acknowledging that we are sexual beings. Honoring our created design allows us to fully receive all that God has for us as embodied and sexual men.
Marketing and porn are effective because they remind us of this reality, despite their attempt to hook us.
But what if we already lived in the reality of our soul sexiness? Maybe then the junk food we’re offered would be less appealing.
Sex sells because sex matters. But don’t settle for a cheap watered down sexuality. Cultivate the depth and fullness of your sexual self and discover true satisfaction.